Flix, a global travel tech leader and DKMS, an international non-profit organization dedicated to saving the lives of patients with blood cancer and blood disorders, have launched a long-term partnership to raise awareness and drive stem cell donor registration across six countries.
Through the collaboration titled ‘Your journey could save a life,’ DKMS and Flix aim to make registration as a potential donor as accessible and seamless as possible. In India, travelers will see select Flix buses with DKMS’s signature red-painted headrests, a striking contrast to Flix’s iconic green.
Each headrest displays a QR code linking directly to the DKMS Foundation’s virtual drive registration page. To further enhance visibility, standees and posters will also be positioned in Flix Bus lounges, creating multiple touchpoints for awareness and engagement. Additionally, travelers using onboard Wi-Fi on FlixBus and FlixTrain in Germany, Poland, Chile, the United Kingdom, and the US will be guided to a dedicated landing page where they can begin the registration process with just a few clicks.
Every 27 seconds, someone somewhere in the world is diagnosed with blood cancer or a severe blood disorder. In India, a new diagnosis occurs every five minutes. While 30% of patients may find a matching stem cell donor within their family, the remaining 70% rely on unrelated donors, many of whom never find a match due to underrepresentation in donor registries. DKMS is working globally to diversify the donor pool to improve chances for all patients, especially those with rare genetic profiles.
The campaign leverages Flix’s international reach and digital infrastructure to promote awareness and action in six participating countries including India, Germany, Poland, Chile, the United Kingdom, and the United States. Flix travelers are met with simple, actionable prompts at key digital touchpoints during their journey, making it easy to sign up as a potential donor in the midst of everyday life.
“Every journey has the potential to change lives for those who travel, and for those waiting for a second chance at life,” says Elke Neujahr, global CEO of DKMS. “By partnering with Flix, we’re turning mobility into meaningful impact.”
“Through this partnership with Flix, we are reaching people in everyday moments and showing them how easy it is to take the first step toward saving a life. It’s a simple act that can make a real difference, not only for patients here in India, but around the world,” says Patrick Paul, executive chairman, DKMS India.
Andre Schwammlein, CEO of Flix, states, “This collaboration shows how technology, mobility and purpose can come together. Flix connects people every day across borders, and now we’re helping connect potential lifesavers with patients around the world.”
“This partnership demonstrates how innovation and purpose can work hand in hand. Flix brings people together across countries daily, and today, that same connection is helping bridge the gap between those willing to save lives and patients who need them across the globe,” says Surya Khurana, managing director, FlixBus India.
Anyone between the ages of 18-55 in general good health, with a BMI under 40, and not already registered, can sign up as a potential donor.
