Tapwow and Avery Dennison Introduce NFC Tag Starter Kit

Brands looking at touchless connectivity and payments using NFC


Tapwow, in conjunction with Avery Dennison, has announced the release of its Getting Started with NFC Tag Kit. The kit features a variety of Near Field Communication (NFC) tags from Avery Dennison’s Smartrac brand, featuring  NXP Semiconductors’ NFC ICs combined with Tapwow’s DIRX2 tag-management software platform that helps customers commence NFC projects.

As a growing number of customers are utilizing smart packaging and connected products featuring NFC technology, Tapwow says the company and Avery Dennison sought to create a kit that would allow users to employ NFC tags in their own environment, as well as assign meaningful content. With a few clicks in the DIRX2 platform, a customer can create a working demonstration or proof-of-concept, including tap analytics that can be accessed from any smartphone.

The kit was designed for customers in pharmaceuticals, consumer goods, healthcare, wine and spirits, and more. Tapwow reports that the technology can enable customer engagement, brand protection, traceability, and reuse and recycling. The tags, built on NXP’s NTAG and ICODE chips, offer functionalities and security levels to meet customers’ specific needs, it says.

“It is an exciting time for touchless connectivity throughout the world,” said Michael Sher, Tapwow’s CEO. “We worked with Avery Dennison Smartrac to get NFC tags in the hands of the end user to see what was possible and how easy the technology is to use. With recent surges in touchless connectivity and payments, more brands have been looking at how to take advantage of NFC technology to create a ‘hand to brand’ connection with their customers. This kit gives them the tags and the software to get started.”

“At Avery Dennison, we have vast experience in the design, development, production and implementation of NFC tags globally across many industries,” added Amir Khoshniyati, the head of Avery Dennison Smartrac’s NFC business. “Based on our NFC Forum certifications around both quality and performance, our NFC Tags are reliable and positioned to globally scale to enterprise volumes at a moment’s notice. This tag kit allows us to showcase our unique and highly demanded NFC products, which feature NXP ICs in a format that makes the technology accessible and easy to configure with the Tapwow software.”

Smart Packaging Solutions Virtual Congress -19 March 2021

The Smart Packaging Solutions for India and South Asia Virtual Congress on 19 March focuses on food and pharma supply chains, brand security, and sustainability. Organized jointly by IPPStar and the AIPIA, the virtual congress’s topics include brand authentication, condition monitoring, and active and intelligent packaging that contributes to the safe delivery of authenticated products leading to safety, security, and customer engagement. Please look at the agenda of the conference here, and for registration, please click here. You can also email Ruchi at conference@ippgroup.in or Umesh at subscription@ippgroup.in. Call us in Noida at 120-4546988 or 4326053 – Umesh at Xtension 30; Ruchi at Xtension 33; Gaurav at Xtension 23; and Mohit at Xtension 25.





Please enter your comment!
Please enter your name here