Ultra International showcases fragrances & essential oils at CosmoHome Tech 2024

The fragrance and flavors industry in India is vibrant – Bhuvana Nageshwaran

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Ultra International
Bhuvana Nageshwaran from Ultra International at the company's stand at CosmoHome Tech exhibition. Photo HTP

Sahibabad-based Ultra International is a leading company in the flavors and fragrance industry. Launched in 1929 by the late Prahlad Roy Sanganeria, the company started sharing its love for flavors and fragrances on a global scale in 1987. The company gives priority to safeguarding natural resources, sustainability, enhanced technology and value-added agronomy practices. The company aims to provide authentic sensory experiences to customers.

Ultra International exhibited its wide range of fragrances and essential oils for the cosmetics industry at the CosmoHome Tech show from 26-27 June at New Delhi’s Pragati Maidan. The company also does flavors for the food industry, which were not exhibited at the event.

The fragrance and flavors industry in India is vibrant and growing. At the present moment, there are too many players in the industry. People are always looking for something new to differentiate themselves from competitors, as a result, the premium market in India is growing. Citrus and woody notes are doing very well. Florals such as Rose are coming back in a big way,” Bhuvana Nageshwaran from Ultra International told HealthTekPak.

We have received a great response at the CosmoHome Tech exhibition,” Nageshwaran concluded.

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