Aptar’s Purehale technology launches with Blairex Labs’ breathe free essentials brand

Worldwide launch of a brand using Aptar Pharma’s PureHale technology

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Purehale
Photo - Aptar Pharma

Aptar Pharma, a global leader in drug delivery systems, services and active packaging solutions, has announced that its portable, patented PureHale upper respiratory device is the delivery system behind Blairex Laboratories’ new Breathe Free Essentials brand. This will be launched exclusively on Amazon.com.

This marks the first commercial launch worldwide of a brand using Aptar Pharma’s innovative PureHale technology. Breathe Free Essentials is formulated with moisturizing saline and 100% natural essential oils and is available in three blends – Soothing, Relaxing and Clarity. Each Breathe Free Essentials kit comes with a personal face mask and adapter for effortless, on-the-go delivery for todays in-demand lifestyle.

Aptar Pharma’s PureHale is a portable and ready-to-use delivery solution designed for upper respiratory care. An alternative to traditional nebulizer technology, PureHale, when used with saline and other natural ingredients, distributes a fine, gentle mist to cleanse, moisturize and soothe the upper respiratory tract, in turn helping to reduce any irritations caused by coughs, colds, allergies, respiratory problems and dry nose or throat issues.

PureHale’s user-friendly system is based on Aptar Pharma’s well-established Bag-on-Valve technology which, when actuated, delivers a continuous, fine particle mist of approximately 20µm optimized for targeted deposition to the upper airways. Unlike traditional nebulizers, the PureHale system does not require batteries or the prefilling of a reservoir. The device can be used with or without a mask, both quiet and lightweight, offering adaptable treatment options.

Speaking about the launch, Jeffrey Logston, president, Blairex Laboratories, stated, “Blairex Laboratories has a history of offering products in innovative packaging and delivery systems. Breathe Free Essentials continues that legacy. We designed Breathe Free Essentials to create an on-the-go personal retreat, and hope to provide our customers with a much-needed moment to breathe.”

“We are pleased to partner with Blairex on this first launch of our PureHale device with Breathe Free Essentials,” commented Gael Touya, president of Aptar Pharma. “PureHale’s innovative technology is meeting a new need in the marketplace for portable, on-the-go respiratory support. We look forward to this and future launches using PureHale.”

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