ITC Savlon launches BIS certified face masks

The company expands preventive hygiene portfolio

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ITC Savlon
ITC Savlon brings its lineage of trust to the category with the launch of its first BIS certified FFP2 S mask

Preventive hygiene is at the forefront in this unprecedented pandemic. With the unlock, consumers are stepping out more frequently. As recommended by the CDC (Centre for Disease Control and Prevention), face masks must be worn in public to reduce infection risk. With a plethora of choices available in masks, effectiveness is often a concern. ITC Savlon brings its lineage of trust to the category with the launch of its first BIS certified FFP2 S mask.

The company states that innovation is at the core of the Savlon portfolio. Sharper consumer insights and expertise in product development have led to some of the most innovative product introductions by ITC Savlon in the last six months to help consumers to reduce the risk of infection and spread of germs. In line with its commitment to add value to the lives of consumers, Savlon mask provides better protection at 95% from particle aerosols of the virus, bacteria, pollen, and dust that are >=0.3 micron as compared to an ordinary cloth mask, which offers only 82% protection, basis lab study. The scientifically designed Savlon Mask has a 5-layer construct with electrostatically charged melt-blown filters with an enhanced ability to trap particle aerosols.

The Savlon FFP2 S Mask is tested for breathing, comfort, and skin-compatibility. With its BIS certification, it is comparable to N95 masks and is attractively priced for the Indian market.

Sameer Satpathy, divisional chief executive, Personal Care Products Business, ITC, said, “Face masks will continue to be a necessity. Savlon with its lineage of trust and effectiveness enters into this category to help alleviate concerns of effectiveness and help make consumers an informed choice. The scientifically designed, BIS Certified FFP2 S mask by Savlon is a testimony to ITC’s world class and exemplary Research and Development team and the brand’s relentless pursuit to offer effective and affordable solutions.”

Savlon masks will soon be available at leading retail stores and eTailers for Rs 95 for a pack of 1, Rs 360 for a pack of 4, and Rs 1044 for 12. It also offers two designs. The Ear-Loop FFP2 S mask comes with a head-band converter strip and measures 15.5 cm X 19 cm, and the Headband FFP2 S mask is with adjustable straps and measures 15.2 cm X 21.8 cm.

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