India shines at the World Star Awards 2023

18 Indian companies were conferred with the prestigious award

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Primary packaging suitable for MATS Process; Company: Tata Consumer Products; Category: Food. The Microwave Assisted Thermal Sterilization (MATS) process is an advanced technology. The primary objective is to introduce a suitable recyclable packaging format that is capable of providing the desired barrier in order to get a product shelf life of 12 months and is customer friendly

Eighteen Indian companies are among the 228 winners of the prestigious World Star Global Packaging Awards 2023 awarded by the World Packaging Organization (WPO) at Interpack 2023, held in Dusseldorf from 4-10 May 2023 – showcasing the country’s packaging prowess on the global map.

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(L-R) Pierre Pieneer, president, WPO; S N Venkataraman, CEO- packaging and printing business, ITC Ltd; Sanjeev Sharma, procurement manager- Pernod Ricard; Rajesh Voruganti, general manager, international sales and product development, ITC Ltd; R Boobalan, senior manager- research and product development, ITC Ltd
Courtesy- World Star 2023

There were 488 entries in various categories from 41 countries. Each year, WPO recognizes the best in packaging innovations from across the globe. Its objective in organizing the awards is to increase awareness of the importance of packaging in having a better life and to recognize the innovation and efforts of brand owners, designers, students, and branding agencies for creating packaging solutions of the future and also responding to new challenges and global trends such as sustainability and hygiene.

 

Leading India’s flag at the event, ITC’s packaging and printing business won five top prizes — four in the beverages category and one in food. The packaging designs from ITC focused on sustainability and innovation.“We created a coffee packaging innovation involving an ultra-high barrier recyclable packaging solution, a compostable, environment-friendly tea envelope bag with a 100% biodegradable sealant coating patented by ITC and an eco-friendly, leak and spill-proof paperboard-based pack for an ice-cream maker,” Rajesh Voruganti, general manager, ITC packaging and printing business, said.

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Black Dog- Black and gold reserve cartons; Company- ITC Limited, Diageo India; Category: Non-Alcoholic Beverages. The packaging is characterized by a variety of printing technologies (combination of offset & gravure processes) and various value addition operations like drip off-gloss texture, multi-colored hot foil stampings, intricate embossing of key elements and is aimed at modernizing the pack and providing consumers an elevated experience.

ITC showcased premium and sustainable packaging solutions for Black Dog gold reserve and Oaken Gold Whiskey, respectively. “The win is a testament to our commitment to the purpose-led innovation that has made ITC a future-tech enterprise. The sustainable packaging solutions recognized at the WorldStar Awards are a reflection of our dedication to environmental health, as we journey ahead in the mission to build a climate-positive enterprise,” Voruganti said.

Zydus Lifesciences followed with two awards in the medical and pharmaceutical category. The award was conferred on the sustainable packaging of Renocrit injection and Nucoxia injection for its innovative inclusion of an ampoule tray with an in-built ampoule cutter.

Huhtamaki India Procter and Gamble, and Hindustan Unilever earned accolades in the health and personal care category. Hindustan Unilever’s push-and-break inner plug for the Indulekha hair oil pack characterized by counter threads, an elongated horizontally placed distributor tube, an inner cylindrical stopper, and an outer cylindrical stopper is an innovative solution to avoid the leakage of the oil after application and creates a channel for the flow back of the residua oil to the container.

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Vicks Roll-On Inhaler; Company: Procter & Gamble; Category: Health and Personal Care. The pack has combined both inhalers for blocked nose and roll-on for headache relief. Accompanied by a key chain as well.

The unique combination of inhalers for blocked nose and roll-on for headache relief into one garnered Procter and Gamble the award in the health category. The objective to eliminate the usage of conventional PET-based wrappers and go plastic-free with paper-based soap wrappers secured victory for Huhtamaki India.

 

Along with ITC, Kellogg’s India and Tata Consumer Products bagged an award each in the food category. Kellogg’s India has transitioned from bag-in-box to a doy-pack packaging method for its food products. The doy-pack has minimized the pack weight by 80%, saves material costs by 50-60%, and reduces 1.5% of packaging waste.

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Kellogg India bag-in-box to Doy-pack transition; Company: Kellogg India Pvt Ltd; Category: Food. Kellogg India has switched from bag-in-box to a doy-pack packaging method. The doy-pack has minimized the pack weight by 80%, saves material costs by 50-60% and reduces 1.5% of packaging waste.

Other notable companies that have secured the position in their respective categories include Colgate-Palmolive for recyclable tubes for toothpaste; Bizongo Desworks for ultratech crackfiller; Pidilite Industries for consumer packaging of 1 and 5 liters Dr. Fixit pack; Bajaj Electrical for transport package for 45 kgs stadium lights; Dharampal Satyapal for Ksheer Ratn Ghee- ceramic pack and Craft packaging for Selg seal box.

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