Getinge, a Sweden-based global medical technology company, has launched a new brand campaign titled ‘Dimensions of life’ to raise awareness around sustainability in healthcare and the importance of collaboration to find solutions to global challenges.
The world is facing many challenges such as unprecedented climate change, population growth and higher life expectancy than ever before. According to the World Health Organization (WHO), climate change is the single biggest threat to global health.
“The global healthcare sector is responsible for almost 5% of global greenhouse gas emissions and on our largest sales market, the US, this number is even reaching towards 10%,” says Anna Romberg, executive vice president, Sustainability, Legal & Compliance at Getinge. “As a global medtech company, we see it as our mission to support our customers with solutions that can lower the environmental impact and, in that way, connect to the larger task of saving and helping life on the planet.”
Getinge says it works to support healthcare professionals, scientists, and pharmaceutical producers in combating cardiovascular diseases, minimizing the spread of healthcare-associated infections, and in finding new solutions for strained healthcare systems around the world.
In some markets, one solution is the automatic gas control (AGC) available in Getinge’s anesthesia machines, which can lower sevoflurane wastage by up to 58% and reduce the CO2 impact on healthcare.
With the new brand campaign “Dimensions of life” Getinge wants to highlight the importance of continuing to collaborate and increase sustainability efforts beyond the immediate impact of its products.
“We are humble about the challenges that lie ahead of us and well aware that no one can solve these on their own,” says Anna Romberg. “At Getinge, we want to use our voice to help raise awareness, trigger ideas and take actions to contribute to a sustainable future where healthcare is better, more efficient and accessible for more people.”
