Mumbai-based Life Essentials Personal Care has launched an innovative range of no alcohol – no bleach protection sprays. Named ‘W2 Protection Spray Range’, the product has been scaled up, manufactured, and commercialized by Life Essentials and is based on licensing of the Ecorsani technology developed by IIT Bombay.
Ecorsani technology by IIT Bombay relates to biodegradable, safe, GRAS approved compositions. The company said that the materials are safe for human contact and are free from harmful chemicals or alcohol. The Ecorsani formulation is antibacterial, antiviral, and antifungal, and on the direct application has inactivated coronavirus samples, it claims. The active antimicrobial agents from natural sources inactivate bacteria (gram-positive and gram-negative), fungi (yeast and mold), and viruses (enveloped and non – enveloped). The actives act by charge and surface activity to disrupt bacteria and fungi’s cell walls and viruses’ envelope. This technology, when tested on SARS-nCOV2 (Covid-19) virus on the direct application, has proven to inactivate the Covid-19 virus.
The W2 Protection Spray Range includes – W2 Apparel Protection Spray, W2 Room Protection Spray, W2 Hand-Body Protection Spray, and W2 Surface Protection Spray. The efficiency and effectiveness of the W2 protection sprays is analogous to 70% alcohol and 1% hypochlorite-based solutions. The alcohol and bleach-free products have been formulated with a blend of all-natural, biodegradable, safe to use and made of GRAS approved composition (Generally recognized as safe (GRAS), a USFDA designation that certifies ingredients are safe). Unlike the current range of available products in the market, this spray is free from toxic chemicals.
When directly applied to clothes, the company claims that W2 Apparel Protection Spray ensures protection from viruses, bacteria, and fungi for up to 24 hours. This can be sprayed on your clothes before leaving the house, and it will give you an all day of protection from germs. The W2 Room Protection Sprays can be used for protecting home or carrying it along. The third variant – The W2 Hand and Body Protection Spray, can be applied to hands and any exposed body parts.
The formulation of this product has been approved by the Ministry of AYUSH and is devoid of harmful chemicals. According to the company, the product is entirely safe to be applied on the hands before eating, and the added moisturization prevents the hands from getting dry and rough. The W2 Surface Protection Spray, once applied on any hard surface like wood, tiles, metallic surfaces, can give protection for up to 24 hours. Formulated to be safe for children and adults, the W2 Protection Spray Range comes in mild fragrances and keeps you and your surroundings protected.
Speaking on the launch of the new range, Amandeep Singh, director, Life Essentials Personal Care, commented, “There is an urgent need for personal protection, for the public at large and especially the people who are going out of their houses every day. Our products are made to minimize the risk you and your loved one’s face when they are going out or when someone is coming to your home or office. Our protection sprays give you the freedom to step out minimizing the fear of contracting the deadly virus and adapt to the new normal without much worry of the side-effects of alcohol and bleach-based products. The products are available across India through our website www.w2whywait.com and e-commerce platforms like Amazon & Flipkart.”
Spearheading R&D for the technology, Rinti Banerjee, chair professor, Dept of Biosciences and Bioengineering, IIT Bombay, said, “We have been working on safe, and natural products that kill bacteria even before the pandemic. During this period, we modified and fine-tuned our technologies to be effective against viruses and fungi also. Ecorsani technology (patent filed) is composed of natural, biodegradable ingredients known to be safe for human use and is free of alcohol or bleach. The formulation shows very strong antiviral, antibacterial and antifungal effects and is equivalent to 70% alcohol in effectiveness. We are very happy to partner with our Licensee Life Essentials for launch of the W2 range of products incorporating this technology. This technology provides us a safe alternative for antimicrobial protection.”