AIPIA Congress Update — The place for smart packaging case studies

Smart packaging in the real marketplace

AIPIA Congress
Photo - AIPIA

Here is a selection of the User Cases which will demonstrate how smart packaging is already hard at work in the real marketplace:

User case — Agriculture Authentication and Traceability for the Chinese RunHui. Bringing safe and sustainable products to consumers, while helping radish farmers make significant increases in both output and production thanks to Kezzler’s authentication solution. By revealing the hidden pin, consumers can check authenticity. Full traceability across the entire supply chain.

User Case — RFID and QR, digital twins for dynamic user experience in retail. Thorsten Wischnewski ppa global sales director All4Labels Smart + Secure explains how combining these two smart technologies is delivering a new retail environment for ‘in store’ customers.

User Case — How to approach a smart packaging project combining a variety of current and new technologies. Marco Linsenmann chief data officer at Securikett Ulrich and Horn will show how this can be achieved through a real use case to provide physical and digital product protection solutions for combating grey trade and counterfeiting.

User case — Reusable packaging with smart technology to locate, measure usage, and generate impact savings. Safia Qureshi, founder of CupClub, will show how she and her team developed a returnable packaging service for drinks and sold 400,000 orders to customers using a stock volume of 10,000 packaging products.

User Case — PSA Group — Intelligent Markings for Counterfeit Protection and Market Transparency. Damien Guille sales director South-West Europe at tesa scribos and Guillaume Nocella brand protection manager of PSA Group will talk about protection from counterfeiting, control of all suppliers, and simplified communication. They will show that, with the 360° solution from tesa scribos, the PSA Group benefits from maximum transparency and the advantages of digitally connected products.

This article first appeared on the AIPIA website and is republished with permission.

See the agenda for the AIPIA Virtual Congress on 10 September and register here.


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